Naturis Truly Juicy Cranberry Juice Drink

Brand History and Origin

Naturis is an exclusive private-label brand developed for the German global discount supermarket chain, Lidl. The brand was created to provide consumers with high-quality, flavorful fruit juices and beverages at competitive price points. While Lidl is a German company, the Naturis brand is adapted for various local markets, utilizing local manufacturers to meet regional tastes and logistics.

Manufacturing Details

As clearly indicated by the 'Produced in Ireland' seal on the packaging, this specific carton of Cranberry Juice Drink is manufactured within the Republic of Ireland. This localization is part of a broader strategy to support regional suppliers and ensure product freshness for customers in the Irish and United Kingdom markets.

Ownership and Distribution

The ultimate owner of the Naturis brand is the Schwarz Group, based in Neckarsulm, Germany. The Schwarz Group is one of the largest retail empires in the world, operating the Lidl and Kaufland chains. Within Ireland and the UK, the brand is managed and distributed by the respective national branches of Lidl, which handle the sourcing and quality control for these private-label products.