Hoegaarden beer glass

Hoegaarden is a world-renowned Belgian wheat beer brand with a legacy dating back to 1445 in the village of Hoegaarden, Belgium. The brand is famous for its 'witbier' (white beer), which was revitalized in the 1960s by Pierre Celis after the style had nearly vanished. The iconic hexagonal glass shown in the image is specifically designed to be thick-walled to keep the beer cold and to facilitate the traditional pouring ritual that highlights the beer's cloudy, citrusy character.

Today, the brand is part of the extensive portfolio of Anheuser-Busch InBev (AB InBev), the world's largest brewing company. While the beer itself is brewed in the Hoegaarden brewery in Belgium, the glassware is traditionally manufactured in Belgium by specialized glassmakers like Durobor, ensuring that the presentation remains authentic to its regional roots. The brand's ultimate ownership remains with AB InBev, headquartered in Leuven, Belgium, as of 2026.