On Cloud Shoes

On is a Swiss performance athletic shoe and sportswear company founded in Zurich in 2010. The brand was established by former professional athlete Olivier Bernhard in partnership with David Allemann and Caspar Coppetti, with the goal of creating a running experience characterized by 'cushioned landings and explosive takeoffs' through their patented CloudTec technology.

While the brand is rooted in Swiss engineering and design, the mass production of its footwear is primarily outsourced to manufacturing partners in Asia, specifically Vietnam and Indonesia. A small portion of specialized production, such as the high-tech 'on-demand' manufacturing for certain performance lines, takes place in Germany. This global supply chain allows the brand to scale while maintaining high technical standards.

The brand gained significant global attention in 2019 when tennis legend Roger Federer joined as a co-entrepreneur and shareholder. Today, On Holding AG is a publicly traded company listed on the New York Stock Exchange, continuing to operate from its global headquarters in Zurich. It has expanded from a niche running brand into a mainstream lifestyle and athletic apparel powerhouse.