Wix

Wix is a popular brand of feminine hygiene products, primarily known for its sanitary pads and liners. The brand was originally established in Turkey to provide affordable and accessible personal care solutions for women. Over the years, Wix has expanded its presence in various international markets, positioning itself as a reliable alternative in the hygiene sector.

The brand is owned and manufactured by Hayat Kimya, a leading Turkish heavyweight in the consumer goods industry. Hayat Kimya is one of the world's largest manufacturers of baby diapers and various tissue products. All manufacturing operations and brand management are centralized under Hayat Kimya's global infrastructure, ensuring consistent quality across their distribution network which spans across Europe, Africa, and Asia.