Vogel's All Good Low Sugar Granola

Vogel's is a celebrated brand in New Zealand, originally founded based on the health philosophies of Swiss nutritionist Alfred Vogel. While the brand is most famous for its iconic loaves of bread, it has expanded its cereal range to include health-focused options like the All Good Low Sugar Granola. The product shown, Raspberry & Cashew flavor, is proudly manufactured in New Zealand using a combination of local and imported ingredients.

The brand has a rich heritage starting in Switzerland but became a household staple in New Zealand after being licensed and developed locally. Today, the Vogel's brand in New Zealand (specifically for its cereals) is managed by Goodman Fielder, a major food company with a significant presence across Australasia. Goodman Fielder itself is a subsidiary of Wilmar International, a global agribusiness giant headquartered in Singapore. This ownership structure ensures that while the brand maintains its local identity and manufacturing, it benefits from the resources and distribution networks of a large multinational corporation.