U Asie Mungo Bean Vermicelli

The U Asie Mungo Bean Vermicelli is a private-label product offered by the French retailers Cooperative U (Super U, Hyper U). Specifically tailored for their 'Asie' (Asia) product line, these noodles are made from mung bean starch and potato starch. While the brand is French and managed by a major national retail cooperative, the production is outsourced to Vietnam, a common practice for authentic Asian food staples. The U brand serves as a reliable middle-market option for French consumers seeking international ingredients within their local supermarket network. Ownership remains within the cooperative structure of French independent retailers.