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Super U is the primary private label brand of the French retailer Système U. This specific 'Douceur' line focuses on facial tissues and personal hygiene paper products, often distinguished by their 4-ply thickness as seen in the packaging text '4 épaisseurs'. This product is manufactured in France, supporting the cooperative's commitment to local production and national supply chains.
Système U is a cooperative of independent French retailers that has grown significantly since its early roots in the late 19th century. As a private label, Super U products are exclusively sold through their network of supermarkets and hypermarkets across France and its overseas territories. The brand represents the value-driven, high-quality private label segment of the cooperative, ensuring that essential household and personal care items meet strict French quality standards.
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