Lakrids by Bülow 1 Sweet Liquorice

Lakrids by Bülow is a premium Danish confectionery brand that revolutionized the perception of liquorice by treating it as a gourmet experience. Founded by Johan Bülow in Svaneke on the island of Bornholm in 2007, the brand is famous for being among the first to coat liquorice in high-quality chocolate and various powders.

The brand's production is centralized in its custom-built factory in Hvidovre, Copenhagen, where they maintain strict control over the cooking process and ingredient quality. While the brand remains deeply rooted in Danish craft culture, it has grown into an international luxury label with a presence in major global cities through its signature boutiques. Ownership transitioned in 2016 when the Scandinavian private equity firm Valedo Partners acquired a majority stake to fuel global expansion, though founder Johan Bülow remains creatively involved and retains a minority share.