Colgate Total Active Prevention Advanced Whitening Toothpaste

Colgate is one of the most recognized oral care brands globally, with a lineage dating back to 1806 when William Colgate established a starch, soap, and candle business in New York City. The brand's first toothpaste, sold in jars, was introduced in 1873, followed by the iconic collapsible tubes in 1896. Today, the brand is the cornerstone of Colgate-Palmolive’s consumer products portfolio.

The specific product shown, Colgate Total Active Prevention, is a premium formulation designed for comprehensive oral health. While the brand is American by origin, its manufacturing footprint is truly global. For the North American market, much of the toothpaste production takes place in Mission, Mexico, though the company maintains a diverse supply chain with facilities across South America, Europe, and Asia to serve specific regional demands.

Colgate-Palmolive is the ultimate owner of the brand. Headquartered in New York City, it is a publicly traded multinational corporation. The company has evolved through significant mergers, most notably the 1928 merger between the Colgate Company and the Palmolive-Peet Company. It remains a leader in the global toothpaste market, emphasizing sustainable manufacturing and clinical innovation.