OLW Jordnötter (Roasted & Salted Peanuts)

Brand History and Evolution

OLW (Old London Wasa) is an iconic Swedish snack brand that has been a staple in Scandinavian households for decades. Founded in 1967 as a partnership between Wasa Bröd and the American company Old London Foods, it quickly became a market leader in the snack industry. The brand is particularly well-known for its catchphrase "Leve fredagsmyset!" (Long live Friday coziness), which integrated the brand into the cultural fabric of Swedish weekends.

Raw Materials and Manufacturing

While the raw peanuts for this specific product are typically sourced from the United States (as indicated by the "Quality USA" seal on the packaging highlighting Virginia peanuts), the final manufacturing, roasting, and packaging processes take place in Filipstad, Sweden. This facility is one of the most significant snack production sites in Northern Europe, ensuring that traditional Swedish flavor profiles and quality standards are maintained.

Ownership and Corporate Structure

Today, OLW is part of Orkla Confectionery & Snacks Sverige, a subsidiary of the Orkla Group. Orkla, headquartered in Oslo, Norway, is a leading industrial conglomerate listed on the Oslo Stock Exchange. It operates as the dominant supplier of branded consumer goods to the Nordic and Baltic grocery, specialized retail, and bakery sectors. The brand operates under the Orkla umbrella alongside other regional snack favorites, benefiting from the conglomerate's extensive distribution network and focus on sustainable production practices within the Nordic region.