L'OR Espresso coffee

L'OR was born in France in 1992 with the ambition to bring the 'gold standard' of espresso to coffee lovers worldwide. Originally a French brand established by Maison du Café, it quickly became a leader in the premium coffee market. The brand gained international fame in 2010 when it became the first brand to launch coffee capsules compatible with Nespresso® machines, breaking the market monopoly and expanding its reach across Europe and beyond.

Today, L'OR is a flagship brand under the JDE Peet's umbrella, a global coffee and tea powerhouse. While its roots are firmly in French coffee culture, its production is distributed across several facilities in Europe and other regions to serve a global market. The brand is managed by JDE Peet's, which is headquartered in the Netherlands and is a major player in the global beverage industry, focusing on sustainable sourcing and high-quality roasting techniques.