Sensodyne Complete Protection+ Advanced Whitening toothpaste

Sensodyne is a globally recognized brand specializing in oral care products for sensitive teeth. The brand was originally developed in 1961 by Block Drug, an American company based in Brooklyn, New York. It became famous for its use of strontium chloride and later potassium nitrate to alleviate tooth sensitivity.

Over the decades, the brand's ownership has evolved alongside the pharmaceutical and consumer healthcare industry. Through a series of acquisitions, it came under the management of GlaxoSmithKline (GSK). In 2022, GSK spun off its consumer healthcare division into an independent entity named Haleon. Today, Sensodyne is a flagship brand of Haleon, a British multinational exclusively focused on consumer healthcare. Manufacturing is highly decentralized, with production facilities located in several countries including the United Kingdom, Slovakia, and the United States to serve international markets.