Made O'Meter
Discover where a brand or product originates
Doritos is one of the world's most recognized snack brands, famous for its bold flavors and triangular tortilla shape. The brand was originally created in the mid-1960s at Disneyland by a concessionaire who sought to repurpose surplus tortillas. It was later commercialized and launched nationally in the United States by Frito-Lay in 1966.
Today, Doritos is a cornerstone brand of PepsiCo. While the brand originated in the United States, it is manufactured in numerous countries across the globe to serve local markets. In Europe and other international regions, specific flavors like 'Tex-Mex' are produced in regional facilities to maintain freshness and comply with local dietary regulations. The brand continues to be a leader in the global snack food market, driven by its parent company's extensive distribution network.
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