Made O'Meter
Discover where a brand or product originates
Arnott's is an iconic Australian brand with a legacy dating back to 1865 when William Arnott opened a small bakery in Newcastle, New South Wales. The Sesame Wheat variety is part of their popular savoury cracker range, known for its distinctive nutty flavour from toasted seeds and a crisp texture. Over the decades, the brand became a staple of Australian households, synonymous with quality biscuits and snacks.
While the brand is deeply rooted in Australian culture and high-volume production continues at major facilities in Sydney, Brisbane, and Adelaide, its ownership has transitioned through several international hands. After being owned by the American food giant Campbell Soup Company for over twenty years, the brand was acquired by Kohlberg Kravis Roberts (KKR) in 2019. This acquisition positioned Arnott's as a key part of the Arnott's Group, which manages a portfolio of snacks across the Asia-Pacific region. Today, the brand remains headquartered in Australia, maintaining its local heritage while operating under global investment management.
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