Yes Dishwashing Liquid

Yes is a prominent brand of dishwashing liquid specifically marketed in Sweden and the Nordic regions. It is identical in formulation and branding identity to the 'Fairy' brand sold in other global markets, maintaining a long-standing reputation for its high-concentration formula and degreasing efficiency.

The brand is part of the extensive household care portfolio of Procter & Gamble. While the brand carries deep local recognition in Scandinavia under the 'Yes' name, its production is integrated into P&G's global supply chain, with major manufacturing hubs located in Western Europe to serve the European market.