Wickbold sliced bread

Wickbold is a leading Brazilian bakery brand famous for introducing whole-grain and specialty breads to the national market. Founded in 1938 by German immigrants, the company has grown into one of the most recognized names in the Latin American food industry, operating several manufacturing plants across Brazil to ensure the freshness of its baked goods.

While it remained a family-owned business for over 80 years, Wickbold was acquired in 2024 by the Mexican multinational Grupo Bimbo. This acquisition places the brand under the umbrella of the world's largest baking company, allowing for expanded distribution and technological integration while maintaining the local heritage and specific product lines that Brazilian consumers have trusted for generations.