Ballerina cleaning cloths

Ballerina is a well-established household brand specializing in cleaning tools such as multi-purpose cloths, sponges, and scouring pads. Originally founded in Spain, it has become a household name in several European markets, particularly in the Iberian Peninsula. The brand is recognized for its high-absorbency yellow cloths that are staples in domestic kitchen maintenance.

Today, Ballerina is owned by Spontex, which is a subsidiary of the global consumer goods conglomerate Newell Brands. While the brand has deep Mediterranean roots, its manufacturing is distributed across multiple locations in Europe to serve international markets. Ownership has transitioned through several major corporate groups before landing with the American multinational Newell Brands, which oversees its global distribution and product innovation.