Kellogg's Sucrilhos breakfast cereal

Sucrilhos is the Brazilian brand name for the globally recognized Kellogg's Frosted Flakes. Originally launched in the United States as Sugar Frosted Flakes in 1952 by the Kellogg Company, the product has become a staple in the breakfast category, famous for its mascot Tony the Tiger. The brand name 'Sucrilhos' is specific to the Brazilian market, where it has been produced for decades.

Manufacturing for this specific packaging occurs in Brazil, catering to the local South American market. Following a major corporate restructuring in late 2023, the brand is now under the stewardship of Kellanova. While Kellogg Company has a long history dating back to Battle Creek, Michigan, the modern ownership reflects a strategic split into specialized snacking and cereal entities. Kellanova manages the international cereal operations, including the iconic Sucrilhos brand in Brazil, maintaining its position as a leader in the global food industry.