Eta Crunches Cheese & Onion crackers

Eta Crunches are a well-known snack brand in New Zealand, often referred to as 'The Kiwi Cracker' due to its long-standing heritage in the country. This particular product, the Cheese & Onion Crunches, is a staple in the New Zealand snack market, known for its distinct crunch and local flavour profile.

The Eta brand was originally established in New Zealand and has been a household name for decades. Today, the brand is owned by Griffin's Snacks, which is one of New Zealand's largest snack food manufacturers. Griffin's Snacks itself has undergone several changes in ownership over the years and is currently a subsidiary of the Universal Robina Corporation (URC), a major multinational consumer food and beverage company based in the Philippines.

While the brand holds deep New Zealand roots and is primarily manufactured there to serve the local market, its ultimate corporate ownership lies with URC in Southeast Asia, reflecting the globalised nature of modern food production and distribution chain.