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YoPRO is a high-protein brand developed by Danone specifically for the sports and wellness segment. Originally launched in Europe and Oceania under the name HiPRO, it was rebranded as YoPRO for the Brazilian and Latin American markets to cater to the growing demand for convenient post-workout nutrition.
In Brazil, these products are manufactured locally to ensure freshness and comply with regional dairy regulations. The brand belongs to Danone, a French multinational food-products corporation that is a global leader in dairy and plant-based products. Danone's Brazilian operations include several manufacturing facilities that produce these specialized yogurt and protein beverage lines for domestic consumption.
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