OMO Lavagem Perfeita laundry detergent

OMO is one of the world's leading laundry detergent brands, highly recognized in the Brazilian market. The name 'OMO' originally stood for 'Old Mother Owl' and was launched in the United Kingdom in 1908. It was one of the first mass-marketed laundry powders.

In Brazil, OMO has maintained market leadership for decades. The brand is manufactured locally in multiple facilities across the country to serve the massive domestic demand. While OMO is a global brand with production in numerous countries, the specific 'Lavagem Perfeita' formula seen in the image is tailored for the Brazilian consumer and manufactured by Unilever Brazil.

Today, the brand is owned by Unilever, a British multinational consumer goods company. Unilever continues to innovate the OMO line with a focus on sustainability and advanced stain-removal technologies, positioning it as a premium household staple worldwide.