Nissin Demae Iccho Ramen

Demae Iccho, often referred to as Demae Ramen, is one of the most iconic instant noodle brands globally. Introduced by Nissin Foods in 1968, the brand is instantly recognizable by its mascot, 'Demae-boy' (Delivery Boy), who carries a traditional delivery box. The name 'Demae Iccho' translates effectively to 'delivery one order' in Japanese, reflecting the brand's heritage of providing quick and reliable meals.

While the brand originated in Japan, its manufacturing footprint is truly international to meet global demand. Depending on the specific market and flavor variant, production happens at various Nissin facilities across Japan, Hong Kong, China, Europe, and Southeast Asia. The Hong Kong market, in particular, has a unique affinity for the brand, offering specialized flavors that are local staples.

Nissin Foods remains the ultimate owner and operator of the brand. Headquartered in Tokyo, Japan, Nissin is a pioneer in the industry, credited with inventing the world's first instant noodles. Today, it remains a global powerhouse in the consumer goods sector, managing a vast portfolio of convenience foods through its regional subsidiaries across North America, EMEA, and Asia.