Echter Hansen Rum

Echter Hansen is a traditional German rum brand with roots dating back to 1868, founded in Flensburg, a city historically famous for its rum trade with the Danish West Indies. The brand's identity is deeply tied to the maritime heritage of Flensburg, often referred to as the 'Rum City' of Germany.

Today, the brand is owned by Berentzen-Gruppe AG, one of Germany's oldest and most prominent beverage companies. While the raw distillates are sourced internationally (Overseas Rum), the final blending and bottling typically occur in Germany to maintain the specific flavor profile associated with the Hansen name. The Echter Hansen 40% variant is a classic example of Flensburg rum tradition, known for its mild yet aromatic character.