Assugrin Tradicional Sweetener

Assugrin is a historic brand in the sweetener market, widely recognized as one of the pioneers in the tabletop sweetener category in Brazil. Originally a Swiss creation by Hermes Sweeteners (Hermes Süssstoff AG), which dates back to the early 20th century, the brand established a strong presence in the Brazilian market over several decades.

In Brazil, the brand is currently part of the Enova Foods portfolio. Enova Foods was formed through the merger of Casaredo and Jasmine Alimentos (though ownership structures evolved, Enova remains the key manufacturer and distributor for Assugrin in the region). The product is manufactured locally in Brazil to serve the domestic market, providing a calorie-free alternative for sweetening beverages like coffee and juice using a blend of sweeteners including saccharin and cyclamate.