Cif

Cif is an iconic brand in the global cleaning industry, originally developed in France in the late 1960s. It revolutionized the market by introducing a cream cleanser that was more effective and less abrasive than the scouring powders commonly used at the time. The brand is known for its versatility, offering solutions for kitchens, bathrooms, and general household surfaces across dozens of countries.

While the brand originated in France, it is now manufactured in multiple locations worldwide to serve different regional markets. Depending on the territory, the product may be sold under various names, such as Jif or Viss, though the formulation remains largely consistent. This localized production strategy allows for better supply chain management and adaptation to regional cleaning preferences.

Today, Cif is a flagship brand within the portfolio of Unilever, a British multinational consumer goods company. Unilever has maintained the brand's position as a market leader through continuous innovation in sustainable packaging and concentrated refills. The brand remains a cornerstone of the global home care sector, managed from Unilever's headquarters in London.