Made O'Meter
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Old Mother Hubbard is a storied brand within the pet treats industry, with a history dating back to 1926. Originally part of the A. Hubbard & Son bakery in Gloucester, Massachusetts, the company transitioned from baking hard tack for sailors to creating oven-baked biscuits for dogs. This heritage of traditional baking remains a core selling point for their all-natural dog treats.
Today, the brand operates under the Wellness Pet Company umbrella, a prominent player in the premium pet food market. While the brand originated as a local American bakery, it has grown into a globally recognized name. The manufacturing primarily takes place in the United States, utilizing traditional oven-baking methods to maintain the crunchy texture that the brand is known for.
Since 2021, the brand has been owned by the Clearlake Capital Group, following their acquisition of WellPet. This ownership structure has allowed the brand to expand its distribution and innovation while maintaining its identity as a provider of natural, wholesome pet nutrition. The corporate headquarters remain in Tewksbury, Massachusetts, overseeing a diverse portfolio that includes other high-end pet food brands.
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