Deit soft drink

Deit is a pioneering brand in the sugar-free beverage sector, launched in 1965 as the first carbonated soft drink in Germany without added sugar. The brand was specifically developed to combine vitamin enrichment with low-calorie benefits, targeting health-conscious consumers and those with dietary restrictions.

The production of Deit products is unique in that it is managed through a complex licensing system. While the brand is owned by the Schweppes Deutschland GmbH and overseen by the Drinks & More division, the actual manufacturing and bottling are performed by various regional franchise partners across Germany. This localized production model ensures efficient distribution and regional presence.

Since 2006, the brand rights for Deit (as part of the Schweppes Germany portfolio) have been owned by the Krombacher Group. This ownership move integrated the iconic soft drink into one of Germany's largest private brewery and beverage groups, ensuring its long-term stability and continued distribution in the competitive European soft drink market.