Made O'Meter
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The image shows a price tag and barcode related to Intimissimi, a popular Italian brand specializing in lingerie, nightwear, and knitwear. Founded in 1996 in Dossobuono di Villafranca di Verona, the brand was created by the Calzedonia Group to provide high-quality undergarments for both men and women. Today, Intimissimi is a global leader in the apparel sector, known for its focus on refined design and comfortable fabrics.
While the brand is deeply rooted in Italian design and heritage, its manufacturing processes are distributed across several countries where the owner group operates its own factories, including Italy, Serbia, Croatia, Ethiopia, and Sri Lanka. This vertical integration allows the company to maintain strict quality control while managing a global supply chain. The brand remains under the ultimate ownership of the Calzedonia Group, which rebranded as Oniverse in late 2023 to reflect its status as a multi-brand international group.
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