Made O'Meter
Discover where a brand or product originates
Naturli' is a pioneering Danish brand that has been at the forefront of the plant-based food movement since its inception. Founded in 1988, the brand was established with the goal of providing sustainable, vegan alternatives to traditional dairy and meat products, appealing to both vegans and flexitarians worldwide.
Today, Naturli' is a dominant player in the global plant-based market. While its roots and primary manufacturing facilities remain in Denmark to ensure high quality and local sourcing, the brand's success has led to its distribution in many countries. The brand emphasizes the reduction of the environmental footprint through its product innovation, such as the famous 'Vegan Block' and various meat substitutes.
Naturli' is currently owned by the Dragsbæk group, which is itself part of the Orkla Group, a leading industrial conglomerate based in Norway. This ownership has allowed Naturli' to scale its production and distribution capabilities significantly, ensuring that its green alternatives are available to a wider audience across Europe and beyond.
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