Made O'Meter
Discover where a brand or product originates
Wasa is a world-renowned brand specializing in crispbread products, originally founded in Sweden in 1919. The brand started its journey in the town of Skellefteå and has since become the largest producer of crispbread globally. The product shown is part of their 'Sandwich' range, which features a convenient filling between layers of whole grain crispbread.
While the brand has deep Swedish heritage, manufacturing is distributed across Europe. Significant production facilities are located in Filipstad, Sweden, and Celle, Germany. The specific packaging in the image references German distribution contact information, reflecting its strong presence in the DACH region.
In 1999, the Italian food giant Barilla Group acquired Wasa from the Swiss company Novartis. Today, Wasa remains an integral part of Barilla's health and wellness portfolio, managed from Barilla's global headquarters in Parma, Italy.
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