Prima Lavpris Pulverkaffe

Prima is a private label budget brand primarily associated with Oda (formerly Kolonial.no) in Norway. This specific product is an instant coffee powder marketed as their lowest-price option. The product carries the Rainforest Alliance certification, indicating some commitment to sustainable sourcing.

Because Prima is a private label own-brand for the online supermarket Oda, it does not have a single fixed manufacturing location; instead, production is outsourced to various coffee processing facilities depending on supply contracts. The brand was established by Oda to provide affordable household staples to the Norwegian market. Oda remains the ultimate owner and distributor, maintaining its headquarters in Oslo, Norway.