Makin & Goetes toiletries

Malin+Goetz (stylized as (MALIN+GOETZ)) is a luxury apothecary brand that prides itself on creating uncomplicated skincare, fragrance, and hair care products. Founded on the principle of 'less is more,' the brand focuses on natural ingredients and sensitive-skin-friendly formulas. While the brand carries a boutique image, it has expanded significantly into the luxury hospitality sector, becoming a staple in high-end hotels and airlines worldwide.

Historically an independent apothecary based in New York City, the company underwent a major transition in mid-2024 when it was acquired by a global investment firm specializing in consumer brands. Despite this shift in ownership, the manufacturing remains predominantly focused in the United States to maintain quality control, though certain global distribution lines for hotel amenities may utilize regional supply chains. The brand continues to position itself as a gender-neutral, modern classic in the beauty industry.