RW Knudsen Just Blueberry Juice

RW Knudsen Family is a well-established American brand known for its commitment to high-quality, organic, and natural juice products. Originally founded in 1961 by Russell W. Knudsen in Paradise, California, the brand initially gained popularity by providing unsweetened fruit juices to local health food stores. Over the decades, it expanded its portfolio to include a wide variety of fruit juices, blends, and carbonated beverages.

Today, the brand is manufactured primarily in the United States, utilizing sourcing methods that prioritize natural ingredients. While it started as a family-run business, the brand underwent corporate shifts over the years. It was long a staple of The J.M. Smucker Company's natural foods division; however, in early 2022, Smucker sold its natural beverage and grains businesses, including RW Knudsen, to Nexus Capital Management LP. This transition marked a new chapter for the brand under the umbrella of Janesville-based Knudsen & Sons, Inc., maintaining its legacy of quality under modern investment management.