Becken electric kettle

Becken is a widely recognized Portuguese private label brand specializing in household appliances and consumer electronics. The brand was established by the Sonae Group, a major Portuguese multinational, to provide a competitive range of high-quality home equipment specifically for the Iberian market and beyond.

While the brand's identity, design specifications, and strategic management are rooted in Portugal, the physical manufacturing of its electronic products, such as this stainless steel electric kettle, is primarily outsourced to specialized factories in China. This model allows the brand to offer modern technology and ergonomic designs at accessible price points.

The ultimate ownership of Becken lies with MC (formerly Sonae MC), the retail division of the Sonae Group headquartered in Maia, Portugal. Sonae is one of the largest employers and most influential corporate entities in Portugal, managing a diverse portfolio that includes the Worten electronics chain and Continente supermarkets, where Becken products are exclusively distributed.