IQOS ILUMA electronic cigarette

IQOS is a brand of heat-not-burn tobacco products developed by Philip Morris International (PMI). The brand was first introduced in 2014 in Japan and Italy and has since expanded globally. Unlike traditional cigarettes, the IQOS device heats tobacco units (known as HEETS or TEREA) without combustion, aiming to provide a smoke-free alternative for adult smokers.

Manufacturing for IQOS devices typically takes place in Southeast Asian countries such as Malaysia and China, while the tobacco sticks are produced in specialized factories in Switzerland, Italy, Greece, and Romania. The brand is owned and operated by Philip Morris International, the world's leading tobacco company.