BonBon-Land Theme Park

BonBon-Land is a popular amusement park located in Holme-Olstrup, Denmark. It was originally founded by Michael Spangsberg, a confectioner who wanted to create a themed environment based on his eccentric and humorous candy brand, BonBon. The park opened its doors in 1992 and quickly became famous for its quirky characters and unconventional ride names, such as the 'Hundeprutter' (Dog Fart) roller coaster.

While the brand originated as a Danish family-run confectionery and entertainment business, the park's ownership has transitioned through several international corporations over the years. This evolution highlights the globalization of the theme park industry. Despite these corporate changes, BonBon-Land maintains its distinct Danish humor and serves as one of Denmark's most visited tourist attractions.

Today, the park is owned and operated by Parques Reunidos, one of the world's leading leisure park operators. This ownership ensures that the park benefits from global management expertise while continuing to offer its unique local experience to visitors from all over the world.