Lions cereal

Lion cereal is a popular breakfast brand inspired by the chocolate bar of the same name. It was originally launched in the early 2000s, capitalizing on the popularity of the Lion candy bar which features chocolate, caramel, and wafers. The cereal consists of chocolate and caramel cereal pieces shaped like lion's claws.

The manufacturing of Lion cereal is typically handled through a long-standing joint venture between Nestlé and General Mills known as Cereal Partners Worldwide (CPW). This collaboration allows the product to be manufactured in various strategic locations across Europe and other global markets to serve regional demand effectively.

Today, the brand is part of a complex ownership structure where Nestlé holds the primary branding rights for 'Lion' globally. While General Mills is heavily involved in the cereal's production and distribution through the CPW partnership, Nestlé remains the ultimate owner of the brand name and intellectual property.