madeometer

Made O'Meter

Discover where a brand or product originates

Raider Chocolate Bar (Twix)

ownerMars, Incorporated (USA)
originUnited Kingdom
manufacturedMultiple countries (primarily Germany, Netherlands, and UK)

Raider is the original name for the chocolate bar now globally known as Twix. First produced in the United Kingdom in 1967, it was introduced to continental Europe under the name Raider in the 1970s. The brand underwent a significant international rebranding in 1991 to unify the product under the Twix name, though the 'Raider' branding is still occasionally released as a limited edition for nostalgic marketing campaigns in countries like Germany and Austria.

The product consists of a biscuit finger, topped with caramel and coated in milk chocolate. Owned by Mars, Incorporated, a giant in the global snacking industry, the bar is manufactured in various high-capacity facilities across Europe and North America to meet regional demand. Mars maintains strict control over the recipe and branding, ensuring the heritage of the dual-finger snack remains consistent regardless of the label used.

disclaimer

poweredBy