Alpen Fest Style Roast Chicken Crisps

Alpen Fest Style is a private label brand exclusively created and owned by the German retail giant Lidl. This brand is specifically designed to offer products inspired by Central European and Alpine culinary traditions, such as snacks, cheeses, and specialty meats.

Because Alpen Fest Style is a store brand, its manufacturing is outsourced to various third-party suppliers across Europe, primarily in Germany and Poland, depending on the specific product category and regional distribution. Ownership remains firmly with the Schwarz Group, Lidl's parent company, which is based in Neckarsulm, Germany. The brand serves as a thematic seasonal offering, appearing during 'Alpine Week' promotions to provide consumers with specialty tastes at a discount price point.