Kraft Werkzeuge Moisture Meter

Kraft Werkzeuge is a private label brand primarily associated with the German discount supermarket chain Norma. The brand focuses on providing affordable, consumer-grade hand tools and electronic measuring devices such as the moisture meter shown.

While the brand is rooted in Germany through its distribution network, the manufacturing of these electronic tools is typically outsourced to specialized manufacturers in China to maintain low price points for retail customers. Ownership and distribution are managed by Norma, a company headquartered in Nuremberg, Germany, which oversees the branding and quality control for its exclusive private label lines.