Café Pilão ground coffee

Pilão is one of Brazil's most iconic coffee brands, widely recognized for its strong aroma and dark roast, often referred to as 'O Café Forte do Brasil' (The Strong Coffee of Brazil). Originally launched in 1978 by the Brazilian company União, the brand has grown to become a market leader in the household coffee sector within the country.

Today, the brand is owned by JDE Peet's, the world's largest pure-play coffee and tea company. While the brand has deep Brazilian roots and its beans are primarily sourced and roasted within Brazil (with major facilities in places like Jundiaí), the corporate ownership is headquartered in the Netherlands following a series of global mergers involving D.E Master Blenders 1753 and Mondelez International's coffee interests. The product shown in the image is manufactured and distributed locally by JDE's Brazilian subsidiary, maintaining the traditional flavor profile that local consumers expect.