Made O'Meter
Discover where a brand or product originates
Snack Day is a private label brand primarily associated with the German discount supermarket chain Lidl. The Samba Cocktail mix is a popular snack consisting of roasted peanuts and corn, often distributed across European markets. While the brand is controlled by a German entity, the manufacturing and sourcing of the ingredients such as peanuts and corn are diverse, often involving various European suppliers depending on the specific region of sale.
The brand's ultimate ownership lies with the Schwarz Group, one of the world's largest retail corporations. This structure allows the product to be sold at high volumes and competitive prices through Lidl stores globally. The packaging and branding are designed to offer a consistent consumer experience while maintaining the cost-efficiency of a supermarket house brand.
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