Rustlers burgers and sandwiches

Rustlers is a prominent brand specialized in 'quick-heat' chilled snacks, primarily known for its microwaveable burgers and hot sandwiches. The brand was launched in 1999 to target the convenience food market, providing consumers with a fast-food experience that can be prepared at home in minutes.

Since its inception, the brand has been produced and managed by Kepak Group, an Irish-based food company with significant operations in the UK. Most Rustlers products are manufactured at the Kepak production facility in Kirkham, Lancashire, England. The brand has grown to become a market leader in the chilled burger category across the UK and Ireland.

While the brand has its roots in Irish corporate ownership, it is intrinsically tied to the British convenience retail landscape. Kepak Group remains the ultimate owner, overseeing the brand's expansion into new categories such as breakfast muffins and frozen ranges, ensuring its position as a staple in the refrigerated aisles of supermarkets and convenience stores.