CoolBest Fruit Ontbijt Bosvruchten

CoolBest is a well-known premium juice brand in the Netherlands, famous for being the first brand in the country to offer fruit juices exclusively from the refrigerated section to ensure freshness and quality. The 'Fruit Ontbijt' (Fruit Breakfast) line is a specific product category designed as a liquid breakfast substitute or supplement, combining fruit juice with dairy and fiber.

The brand was originally launched by Riedel, a historic Dutch beverage company established in 1879. Riedel has been the market leader in the Netherlands for fruit juices for decades. Today, the brand and its production facilities in Ede remain under the ownership of Riedel B.V., which was acquired from Coöperatie FrieslandCampina by the investment firm Standard Investment in 2017. As of the current trajectory into 2026, the brand remains a flagship of the Dutch beverage industry, maintaining its focus on cold-chain distribution.