OLW Smör & Havssalt potato chips

OLW is one of Sweden's most iconic snack brands, particularly famous for its 'Fredagsmys' (Friday coziness) marketing campaigns. The Smör & Havssalt (Butter & Sea Salt) variety is a flagship product known for its rich buttery flavor profile.

The brand's production is primarily centered in Filipstad, Sweden, where it has maintained a factory for decades. While originally established as a joint venture between Wasabröd and Borden Foods, it is now part of a large multinational snacks portfolio, ensuring its presence across the Nordic region while maintaining its Swedish heritage.