Rauch Happy Day Red Orange juice

Rauch Happy Day is a premium fruit juice brand under the Rauch Fruchtsäfte company, which was founded in 1919 in Rankweil, Vorarlberg, Austria. Originally starting as a small cider press for local farmers, it transformed over decades into one of the largest fruit juice producers in Europe. The 'Happy Day' line is their flagship 100% juice and nectar brand, recognized for its iconic yellow and green packaging.

Ownership remains entirely within the Rauch private foundation, making it one of the few large international beverage companies still family-owned. While the heart of production remains in Austria (Rankweil and Nüziders), the company has established manufacturing plants in Hungary and Serbia to serve Eastern and Central European markets efficiently. The brand is a market leader in many juice categories across the DACH region and beyond.