Made O'Meter
Discover where a brand or product originates
Bisto is a quintessential British brand that has been a staple in UK kitchens for over a century. Known for its tagline "Aah! Bisto," the product shown is the 25% less salt version of their famous gravy granules, designed for quick preparation by simply adding boiling water.
The brand was originally created by Cerebos Ltd in 1908 in the United Kingdom. Over the decades, it has become synonymous with the traditional British Sunday roast. Today, the brand is owned by Premier Foods, one of the UK's largest food manufacturers.
Manufacturing primarily takes place at Premier Foods' facility in Worksop, Nottinghamshire, which is one of the largest dry food manufacturing sites in Europe. This ensures that the brand remains deeply rooted in its country of origin while serving a global market.
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