Ivory Gentle Body Wash

Ivory is one of the most storied brands in American history, famously known for its 'pure' soap that floated. Launched in 1879 by Procter & Gamble, the brand was built on the promise of simple, effective hygiene without harsh chemicals. It transitioned from a staple bar soap into a modern personal care line including body washes, liquid hand soaps, and hair care products.

Today, Ivory remains a core brand under the Procter & Gamble (P&G) umbrella. Most Ivory products sold in North America are manufactured in the United States, particularly in Ohio where P&G is headquartered. The brand's identity continues to center on dermatologist-tested formulas that are free of dyes and heavy perfumes, maintaining its 19th-century legacy while adapting to 21st-century skin health standards.