Coop Taste of Asia Whole Wheat Noodles

Coop Whole Wheat Noodles are part of the 'Taste of Asia' range, a private label brand developed by the Nordic retail cooperative. These noodles are specifically formulated to provide a high-fibre alternative to traditional wheat noodles, catering to health-conscious consumers in the Scandinavian region.

While the brand belongs to the Nordic Coop entities, the product is primarily manufactured in China, utilizing traditional noodle production techniques adapted for whole wheat ingredients. This allows the brand to offer an authentic texture while maintaining the nutritional profile expected of whole-grain products.

The brand is owned by Coop Trading, the joint purchasing company for the major cooperative retail federations in Denmark, Norway, Sweden, and Finland. This unique ownership structure ensures that the products are directly tailored to the preferences and quality standards of North European consumers, emphasizing sustainability and value.