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Trek energy bars

ownerTrek Bicycle Corporation (USA)
originUSA
manufacturedUnited Kingdom

TREK is a prominent brand specializing in protein-rich, plant-based energy snacks, primarily known for its bars composed of oats and soy protein. The brand was established with a focus on providing natural, long-lasting energy for active lifestyles, emphasizing wholefood ingredients and dairy-free formulations.

The nutritional products are manufactured in the United Kingdom, where the brand maintains significant production facilities. TREK has successfully positioned itself as a leader in the 'better-for-you' snack category by avoiding artificial sweeteners and refined sugars in many of its key product lines.

In 2015, the brand's parent company, Natural Balance Foods, entered into a major strategic partnership where Lotus Bakeries acquired a majority stake. This acquisition integrated TREK into a global confectionery and snack portfolio, allowing the brand to expand its reach internationally while maintaining its core commitment to health-conscious, plant-based snacking.

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